Three builds, sorted by what your site has to do for you.
Not by how many pages you get. Every build here is aimed at the same outcome — local clients finding the treatments you offer, and booking them without having to email you first.
Most beauty websites have one page that says “here’s everything I do.”
Facials, waxing, lashes, brows, massage — all stacked on a single services page. Google reads it, can’t tell what it’s really about, and ranks you for none of them. The spa down the road has a separate page per treatment, and those are the ones that show up. That’s the difference between the first build below and the second, and it’s the only difference that changes your bookings.
Start where your business actually is.
You don’t have to know which one you need before you get in touch. If you tell me what’s happening, I’ll tell you which fits.
Starter Site
The job: be findable under your own name and your own town, and let people book without emailing you first.
- Five pages — home, about, services, contact, booking
- Booking connected to Acuity, Square, or GlossGenius
- Google Business Profile claimed and set up
- Google Search Console connected
- Mobile-first, because that’s where your clients are
- Training so you can update your own hours and prices
Service Page Site
The job: rank for each treatment you offer, not just your business name. This is the one that fixes the problem above.
- Everything in the Starter Site
- A dedicated page for every service, written for search
- Keyword research on the treatments worth ranking for
- Local SEO structure across the whole site
- Reviews and trust content built into the pages
- Internal linking so the pages support each other
Complete Build
The job: handle a larger business with more than one audience — a spa with a team, or a studio that also teaches.
- Everything in the Service Page Site
- Expanded structure for a bigger business
- Full messaging and copy development
- Google Business Profile optimization, not just setup
- Launch strategy and first-month visibility plan
- Priority timeline
The pieces that depend on your situation.
These sit outside the builds because the work varies enormously between one business and the next. Folding them into a flat price would mean overcharging most people to cover a few.
Cleanup & migration
If your business is currently spread across an old website, a booking platform, a store builder, and a link-in-bio page, someone has to decide what lives where and move it without losing the search rankings you already have. Priced after I see what you’re working with.
Online store
WooCommerce on your own site — products loaded, payments connected, digital downloads working. Covers up to 20 products; additional products are $25 each.
A second website
Some people are running two businesses — a salon and a training school, a studio and a product line. Those are two audiences searching for different things, and they usually need two sites. Each one is priced as its own build.
Hosting & care
Hosting, SSL, backups, updates, monitoring, and one content revision a month. Optional — you own the site either way and can host it anywhere.
You shouldn’t have to explain your whole business to your web designer.
I’m a licensed massage therapist and esthetician with my own practice. I know what a consultation is, why a treatment description matters, how deposits and intake forms work, and what it takes for someone to trust a practitioner enough to book. You won’t spend the first two calls teaching me your job.
Blush & Grow is built for:
- Massage therapists
- Estheticians
- Hairstylists
- Wax specialists
- Lash and brow artists
- Head spa professionals
- Reiki and wellness practitioners
- Solo spa owners
Four steps, and only one of them needs much of your time.
Tell me what’s not working
Your services, your clients, what you have now, and where the bookings aren’t coming from.
I quote the right level
One of the three builds, plus anything your situation genuinely needs. Written down before we start.
I build it
Design, structure, copy, mobile, booking, and search setup. You review; I revise.
You launch and get found
Live site, Search Console running, and you know how to update it yourself.
Before we get started.
I’ve seen websites advertised for $100. Why is this more?
Because those are template files. You get something that exists on the internet and nothing that helps anyone find it — no service pages, no Google Business Profile, no search setup, no thinking about how someone gets from a search to your booking calendar. If a website you can’t be found on is what you need, $100 is a fair price for it.
What platform do you build on?
WordPress, in almost every case. It’s what I use for my own practice, it doesn’t box you in on search the way the drag-and-drop builders do, and it means you own your site rather than renting it.
Is the writing included?
Yes. Every build includes the messaging and page copy. If you already have content you like, I’ll work with it. If you don’t, I write it — that’s not an upsell.
What if I already have a website?
Then the build is the same, but there’s likely cleanup work on top — moving content, redirecting old pages so you don’t lose the rankings you have, and untangling anything spread across other platforms. I’ll look first and quote both parts separately.
Will I be able to update it myself?
Yes, and I’ll show you how before we finish. Hours, prices, photos, service descriptions — those should never require paying someone. Hosting and care exists for people who’d rather not think about it, not because you’d be stuck without it.
How long does it take?
Two to three weeks for a Starter Site, four to five for a Service Page Site, six to eight for a Complete Build. The thing that slows projects down is almost always waiting on photos and content from your end, so the more you have ready, the faster it moves.
Do you only work with beauty and wellness businesses?
Yes. That focus is the whole point — it’s why I already know your booking software and your clients’ search habits.
Ready to show up for the treatments that actually pay your bills?
Tell me what you have now and what’s not working. I’ll tell you which build fits and what it costs — before you commit to anything.
Start your project